Welcome to Daily.

We're Dilly and Tracey - husband and wife, and the founders of Daily. Between us, 25 years spent looking at supplements from every angle. Tracey came up through the clinical side - a functional nutritionist by training, with years of practice focused on health optimisation and chronic conditions. Dilly came up through the industry - 13 years across regulation, manufacturing and quality control, close enough to see what actually goes into the bottle.

We built Daily out of frustration. Years of trying supplements that were underdosed, over-hyped, or both. Years of hearing “clinically studied” from brands that never showed the study. Years of research anchored in isolated labs, run on the fictitious 'perfect body',  with no thought for how modern, stressed, depleted physiology actually works. Years of watching the wellness industry sell the desire for health more successfully than health itself.

We didn't want to start 'just' another wellness company. We wanted to build the one we wished existed when we were in it; a brand that starts with physiology instead of marketing, shows the working, and treats you like the smart human you are.

That means treating clinical evidence as the starting point - not the whole argument. It means applying the common sense the lab leaves out. It means formulating for the modern body, not the clinical one. There's a difference between not being sick and being well - most of the industry has stopped meeting people in that gap. We design for it.

In practice, that looks like bundles for the foundational nutrients modern bodies are quietly short on, and protocols for when something specific - histamine, gut, skin, hormones, migraines - requires targeted support. It also means being honest that a supplement is a tool, not an answer. Sleep, hydration, movement, boundaries and rest do most of the work. We're the part that goes in a capsule.

We don't believe in perfection. We believe in iteration. Some days at 100%, some days at 40% - both count. Wellness that lets you live isn't a fixed state you arrive at; it's an evolving conversation you keep having with your own body.

Built for us then. Built for you now - and for everyone still in it.